13 min read
ChatGPT for SEO ,
Ivana Vnučec Posted on March 6, 2023
Can chatGPT be a useful tool for SEO or is ChatGPT the death of Google and search engine optimization (SEO)?
OpenAI's AI super tool ChatGPT is introduced in June 2020 and within the first two months, it had more than 100 million users. In January 2023, ChatGPT crossed 100 million users which made it the fastest-growing consumer application in a short period of time.
With a little bit of creativity, this interesting tool can be helpful in many assistant areas!
But can you, and how you can use ChatGPT for SEO?
In this article, we will discuss how! What is ChatGPT? ChatGPT is an AI language model that understands natural language and generates human-like responses to a wide range of questions.
It uses a massive dataset of text, including a diverse range of sources, such as news websites, online encyclopedias, scientific journals, and sites like Wikipedia, Reddit, CNN, and The New York Times.
Interestingly, despite its ability to generate answers in multiple languages, the quality of responses is different. The reason for that is that ChatGPT is primarily trained on English-language websites, and the responses in a particular language depend on the availability and quality of data for that language.
What are you, ChatGPT?
If you ask ChatGPT who are they, you will get the answer:
“I am ChatGPT, a large language model developed by OpenAI. I am a computer program designed to understand natural language and generate human-like responses to various types of queries and conversation topics. My purpose is to provide helpful and informative responses to users who interact with me.”
How can ChatGPT help with SEO?
There are many ways how ChatGPT can help with SEO. In the following paragraphs, I will explain some of them and show examples of how it can help you.
Generating keyword ideas
“Let us embrace keywords, with reverence and grace, In the realm of SEO, they hold a sacred space”
Every time when you share some kind of knowledge, you use words or keywords. Keywords are the terms or phrases that people use to search for information on search engines, such as Google or Safari. By identifying and using the right keywords in your content, you can improve your visibility on search engines and attract more traffic to your website.
Even though some keywords for a business can come naturally, if you are trying to expand your keywords list, you might need to use some tools. Some of the tools that might be helpful are SEMRush, Moz, Ahrefs, Ubersuggest, WordStream, and similar.
Unfortunately, many of those have limited free versions and if you want to do comprehensive research on keywords, you will need to switch to a paid plan.
ChatGPT can be a helpful free option. It can provide a starting point for brainstorming on a particular topic. It also suggests related keywords or phrases that are commonly used by users when searching for information related to the topic.
For example, I asked ChatGPT: Can you generate keywords related to "software development?”
Sure! Here are some keywords related to "software development: Agile software development Backend development Cloud computing Continuous integration/continuous deployment (CI/CD) Cross-platform development Custom software development Database development Debugging DevOps Frontend development Full-stack development Git Mobile development Object-oriented programming Open-source software Quality assurance/testing Requirements gathering Software architecture Software development life cycle (SDLC) Software engineering Software maintenance Software project management Source control User experience (UX) design Web development.
Group the keywords
Now, you can use every keyword and ask again to generate related or similar keywords to the first one.
Eventually, when you collect many keywords, you could find it useful to group them. Grouping keywords helps to organize content around specific topics or themes, which makes it easier for users to find the information they are looking for.
Also, it can help create different campaigns about different features of your product or target different audiences. When you group different keywords, you will notice how for some groups of keywords you have more content, and for others less. That way you can think about adding more topics clusters or specializing in one.
PRO TIP: Group of keywords to later interlink pages or blog posts according to keyword groups.
To group keywords with ChatGPT you can use keywords generated by ChatGPT or you can take keywords from other tools. I used SEMRush and copied keywords in ChatGPT.
After asking ChatGPT to group them, I got the following answer:
Software development: software development software development life cycle Software developer: software developer software developer salary software developer jobs how to Become a software developer Custom software development: custom software development custom software development company Software development company: software development company
After you have your keywords and groups of keywords, you might want to know their search intent. People don't type all keywords with the intent of transaction or purchase. There are more keyword intents defined by Yoast and used by similar tools and plug-ins: Informational intent - People looking for specific information Navigational - People with this intent want to visit a specific website Commercial - people have the intention to buy but need more time to decide Transactional - people know exactly what product they want
Understanding search intent behind specific keywords will help you create content that is more aligned with your business goals. Do you want to increase brand awareness or reach people who are already familiar with your product? Is your product an innovative solution on the market or a well-known kind of product? Are you new to the market or do you have already an established brand and customers?
Depending on your goal, you can target keywords with the specific intent to get better results.
Does ChatGPT know search intent?
Although ChatGPT is not an SEO tool, it analyzes patterns and semantic relationships between search queries and their result and can “recognize ” the search intent. It analyzes the language used in search queries and understands the underlying meaning of those queries.
In my example with keywords about software development, I asked it: What is the search intent of “software development”? The answer:
Understanding your competitors can help you create extra value and differentiate your product from theirs. By identifying gaps in the market, you can create a unique value proposition that sets you apart from your competitors and attracts customers to your business.
With ChatGPT, you can write your business name or add your website URL and ask who your competitors are. You can also ask more specific questions: Name companies that provide software development services in London.
It will analyze search queries related to your business and industry and suggest competitors that rank highly in search results.
In my example, I asked ChatGPT to name 10 agencies that offer software development services. The answer:
To be more specific, you can include questions about social media analysis and trends. It can analyze your social media profiles and suggest competitors that have a similar target audience or social media presence. Moreover, it can suggest influencers or brands that your followers or customers are engaging with.
For example, I asked for tech influencers in London.
Here are some LinkedIn tech influencers based in London:
- Chris Herd - CEO and Founder of FirstbaseHQ, advocate for remote work, and workplace trends.
- Daniel Newman - Technology industry analyst and futurist, specializing in emerging technologies and digital transformation.
- Sarah Burnett - Executive Vice President and Distinguished Analyst at Everest Group, expertise in IT services and automation.
- Bernard Marr - Globally recognized futurist and strategic advisor covering AI, big data, analytics, and digital transformation.
- Greg Satell - Innovation advisor and author, providing insights on disruptive technologies and innovation strategies.
- Niklas Göke - Writer, entrepreneur, and growth marketer, sharing knowledge on personal development and entrepreneurship.
- Andrew Grill - Global keynote speaker and expert in digital transformation and social media impact on business.
Further, you can arrange information about influencers in tables using ChatGPT.
I asked it to make a table that includes the name of the influencer, niche, number of followers, and what they do.
Generate content ideas and blog post titles
One step further is to use ChatGPT for SEO as a tool to help you generate blog post ideas and titles. Based on previously created keywords, it can suggest potential blog post topics.
It also analyzes the content of existing blog posts in your industry and suggests new topics that haven't been covered yet.
When creating titles for your blog posts, you can also tell him what kind of voice you want to use. Based on that, it can create compelling and attention-grabbing titles that fit your brand personality, and at the same time generate engagement.
My example: Can you generate blog post titles with these 10 keywords and optimize them for CTR?
Sure! Here are 10 blog post titles optimized for CTR (Click-Through Rate) with the provided keywords: "Mastering Agile Software Development: A Step-by-Step Guide for Success" "The Ultimate Guide to Backend Development: Best Practices and Trends" "Demystifying Cloud Computing: Benefits and How to Get Started" "CI/CD Made Simple: Streamlining Your Development Process" "Cross-Platform Development: Reaching Wider Audiences with Ease" "Custom Software Development: Tailoring Solutions to Your Needs" "Database Development Best Practices: Ensuring Efficient Data Management" "Debugging Techniques Every Developer Should Know: Tips and Tricks" "DevOps 101: Accelerating Software Delivery and Collaboration" "Frontend Development Trends: What's New in the World of UI/UX?"
Okay, everything so far was the bones of SEO. Let's go to the flesh - the content itself!
Probably the first thing that comes to your mind when we say generate content is to get complete blog posts with the help of ChatGPT. Before we talk more about it, let's see how you can use ChatGPT to assist with writing.
You can help yourself with the structure of the blog post. That will give you ideas on how to approach the topic and what to do next.
I asked ChatGPT: How to structure a blog about software development?
Here is a possible structure for a blog post about software development: Introduction: Provide an introduction to the topic of software development and explain why it's important. The Basics of Software Development: Discuss what software development entails and the software development life cycle. Key Principles: Highlight key principles of effective software development, such as clean code, collaboration, and prioritizing user needs. Methodologies: Discuss different methodologies used in software development and their pros and cons. Tools and Languages: Cover programming languages and tools commonly used in software development and their strengths and weaknesses. Best Practices and Challenges: Summarize some of the best practices for software development and the challenges that can arise. Conclusion: Summarize the key takeaways from the post and emphasize the importance of staying up-to-date with software development best practices to improve skills.
Can Google recognize AI content?
Can you trick Google and write whole articles with AI-generated content? - The answer is no. Google uses various techniques to detect AI-generated content and keeps evolving its algorithms.
Google's algorithms are designed to recognize patterns that are typical of AI-generated content, such as repetitive sentence structures, unnatural language, or an over-reliance on particular phrases or keywords.
Other than text itself, Google's algorithms evaluate the overall quality of a webpage or site, including factors such as readability, grammar, and coherence. Content that is difficult to understand or poorly written might also be flagged as being AI-generated.
However, even if you use ChatGPT for SEO to generate content and you edit it to be more informative and well-written, Google (or your boss) is unlikely to recognize it as AI-generated. :P
Create comparison tables and lists
To make your page or blog post rank well on Google, other than keywords and text, it should also include other elements. Other elements can be images, videos, graphs, tables, lists, and others.
For that also you can use help of ChatGPT!
With ChatGPT you can easily create tables and lists.
For example, I told ChatGTP: Make me a table with a comparison between frontend and backend development.
Thing to have in mind is that ChatGPT often does this very well, the information is not always true. So before you post a table or list generated by ChatGPT, make sure you check the relevance of the output.
If you want to create a list, it can create a list of for example advantages and disadvantages for some topic, important aspects, parts, kinds, etc.
I asked it: Make a list of the advantages of hiring a software agency
Hiring a software agency can provide many advantages, including: Expertise and Specialization Cost-Effective Timely delivery Scalability Quality Assurance Access to Latest Technologies Collaborative Approach
Create questions and answers (FAQ)
For any business that has costumes, there will be questions about products and services. Frequently Asked Questions as a section on your page can help users find answers to their questions quickly and easily, enhancing their overall experience on a website.
When users can easily navigate and find relevant information, they are more likely to stay on the site and engage with the content. ChatGPT you can generate Frequently Asked Questions related to your product and service.
I asked it: Generate a FAQ for me on the topic of software development Answer:
In SEO, a snippet is a summary of a web page's content that appears in search engine results pages (SERPs). It is also known as a meta description, and it provides a brief description of what the page is about to help users decide whether or not to click on the link to the page.
Snippets are typically composed of a title tag, a URL, and a meta description. The title tag is the title of the web page that appears in blue text. A good general rule of thumb is to keep the title tag length between 50-60 characters.
The meta description is a short summary of the content of the page, usually no more than 155-160 characters in length, that appears below the title and URL.
This allows you to improve the click rate (CTR = Click Through Rate for short ). And… more clicks = more traffic! I asked: Create an optimized meta description for the topic "software development". Please no longer than 155 characters. Please create 3 variations.
If you are already not familiar with tools that provide free photo or there is not enough photos on existing tools for your niche, you can always ask ChatGPT for SEO for hell.
I asked it: Where to find images for my blog post about software development?
When searching for images for your blog post about software development, there are several options you can explore:
Stock Photo Websites: Websites like Shutterstock, Adobe Stock, Getty Images, and iStock offer a wide range of high-quality images related to various topics, including software development. These platforms often have a vast collection of professional photographs, illustrations, and graphics that you can license for use in your blog post.
Creative Commons: Creative Commons is a licensing framework that allows creators to share their work under specific conditions. Websites like Flickr, Pixabay, and Unsplash offer a collection of images released under Creative Commons licenses. Make sure to check the specific license for each image to understand the requirements for usage, such as giving credit to the original creator.
Generate Alt text
Alt text, or "alternative text," is a descriptive attribute that provides descriptions of images on web pages. Search engines rely on alt text to understand and index images. By providing descriptive alt text, you help search engines comprehend the image's subject matter and context.
Even thou creating Alt text is more effective when done by individuals, you can also use ChatGPT. You will need to describe what is on the image and add keywords for a specific page where you want to insert that image.
If you delve deeper into on-page SEO, you might have been working on schema markups.
Schema markup also known as structured data markup or schema.org markup, is a standardized format that can enhance your website's visibility and search engine performance. In other words, it is a specific vocabulary of tags (or properties) that can be added to HTML code to help search engines better understand the content of a webpage.
By implementing schema markup, you can improve search result features, such as rich snippets, and increase the chances of appearing in specialized search result listings. To implement schema markup, webmasters can add schema.org vocabulary to their HTML code using structured data formats like JSON-LD, RDFa, or Microdata. There are also various online tools available to help generate schema markup code based on the specific type of content being marked up.
You can also ask ChatGPT to generate schema markup for your page or blog post.
Even thou ChatGPT cant browse the internet and crawl specific websites or their URLs, it can analyze the content you provide.
You can paste the list of URLs, and ChatGPT can review them and give feedback on potential issues or areas for optimization.
For example, analyze which of them don't follow some of the best practices:
Concise URLs: Use short and meaningful URLs that accurately reflect the content of the page Keywords in URLs: Include relevant keywords in your URLs to help search engines and users understand the topic of the page Use hyphens: Hyphens are generally preferred over underscores or other characters to separate words within URLs. Logical hierarchy: Organize your URLs in a logical structure that mirrors the content's hierarchy on your website Lowercase letters: URLs are typically case-insensitive, but using lowercase letters can help avoid confusion and inconsistencies.
In conclusion, harnessing the power of Chatbot GPT (Generative Pre-trained Transformer) for SEO (Search Engine Optimization) is undoubtedly a game-changer in the ever-evolving landscape of digital marketing. Incorporating Chatbot GPT into your SEO strategy can significantly impact your website's visibility, traffic, and overall success. As the technology continues to advance, it promises even more exciting possibilities for businesses to explore.
Embrace the potential of Chatbot GPT for SEO and unlock new realms of creativity, engagement, and success in your digital journey. Stay adaptable, stay innovative, and let the power of Chatbot GPT propel your brand to greater heights in the ever-expanding digital landscape. Happy optimizing!