AIRBALTIC

Find and buy a flight ticket in 2 minutes

Brand

airBaltic

Industry

Travel, airline

Live URL

airbaltic.com

Release

2020

Activities & Technology:

Custom solutions

UI/UX

ReactJs

Results

Full team

technical management

year project

100%

Complete project rewrite

Increased revenue

More bookings acquired

What is airBaltic?

airBaltic is a hybrid airline taking the best practices both from traditional network airlines and low cost carriers. It is a flag carrier of Latvia and one of the prominent airlines of the Baltics and Northern Europe area.

Challenge

Navigate through the complex process of buying airplane tickets. Finding the right dates and times, cheap flights, direct flights, bag sizes, seat placement, checkin information is frustrating and time consuming.

Solution

Complete focus on the most important decision making aspect of the user buying journey. Prominent low-price queues for cheapest months and dates, easy flight selection and combination, prominent navigation flow and easy to understand shopping cart.

Airline reservation system

Air reservation system is an online system that connects the dots between passenger and airline. It is a complex system that stores and uses a lot of flight-related information. That includes data like flight schedules, flight prices, personalized prices, rules for each booking class, seat availability, flight fares, reservations, passengers name records (PNGs) and much more.

Since many airlines and airports take part in the airline system, these data are coming from many different sources. Eventually, the airline reservation system must provide real-time information for customers to make a reservation online.

Airline reservation system has a lot of features such as:

Highly Customizable System

Fast Online Reservation Facility

Multi-language support

Multi-city search

Reservation Management

Multi-currency support

Payment Gateway Integration

Problem

People want a fast and easy way to buy cheap direct flights. That's easier said than done. Traveling for work or finding the place for vacation of your dreams can become frustrating when you need to sit down and book a flight.

For customers, process of interaction with airline reservation system has several major steps:

Flight Search

Flight Booking

Ancillary Booking

Payment Procedure

The sheer number of options when buying a ticket is sometimes overwhelming. The technical aspect of making this easier for the average customer is even more complex. The complexity of managing hundreds or thousands of destinations, dates, price combinations, seat availability, meal offerings, passenger classes and so much more is staggering.

The challenge that many airline reservation systems, including airBaltic, face, is how to make this process clearer and more intuitive for the end-user.

Solution

Upheave was given the opportunity to take over the complete client-side rewrite of the next iteration of airBaltic online booking system.

This was a major undertaking and in the span of a year and a half we have finished the first phase of migrating from the old architecture to a brand new system built with state of the art tools.

One of our biggest goals was shortening the time it takes for the user to complete the finding and buying process.

We've accomplished this with careful consideration of both the user behavior and specific technical decisions that made an impact in getting the correct information in front of the user as soon as possible.

The result is a much cleaner user interface with an immediate overview of the cheapest flights for a given day/month.

Travel date and flight selection have been drastically simplified with additional ease of changing any part of the travel itinerary (number of passengers, destinations, adding vouchers etc.).

Large emphasis was put on mobile user experience as well and there is practically no difference in features between the more generous 'Desktop' experience.

Conclusion

In conclusion, the collaboration between Upheave Technologies and airBaltic on the complete client-side rewrite of the airline's online booking system represents a significant achievement in improving the user experience within the airline reservation system.

If you have a project that requires streamlining complex processes for your users or upgrading your technology systems, consider partnering with Upheave Technologies.

Contact us today to explore how we can work together to enhance your digital solutions and provide your users with an exceptional experience.

Client Feedback

“Upheave Technologies was an integral part of the 2e Systems-led project of bringing our vision of a new user experience for our online flight shopping and booking solution to life. Through the whole implementation process and several conceptual iterations, Upheave and 2e Systems contributed with technical experience, valuable feedback as well as technical execution. The result of this collaboration is a new, faster, simpler flight booking experience our users already love.”

Jolanta Rema

VP e-Commerce and Commercial distribution, airBaltic

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