Making services around solar panels visible
Build a digital identity of an organization that works with solar energy
On the Sunny Side has a visual identity that is intuitive, effective and provides information, procurement and installation of a small solar power plant for the household.
On the sunny side
On the sunny side is an organization created in collaboration with Climate-KIC, the largest European community of
knowledge and innovation for climate, Green Energy Cooperative (ZeZ) and Raiffeisen bank. Its goal is to help citizens
develop, invest and use renewable energy sources. These concrete and sustainable solutions improve the development
of local communities. The Sunny Side targets to install 1,000 solar power plants in 2022.
Small solar panels for households are supposed to lower the cost of electricity by 80% immediately after installation and keep it in the future. In the long run, they increase the value of your property, and ensure savings over 25 years. Not only owning a resource of energy makes you more energy independent, but it also reduces the state’s dependence on energy imports. It makes households save money on energy now and be more resilient to rising energy prices in the future.
Even though solar panels decrease costs of energy for households, not many people are familiar with this technology. Moreover, the ones who would like to use solar energy, struggle to find the right information, support and the best option for themselves.
Our challenge was to find the best way to create a new website that would be easy to use as a customer, helpful for tracking traffic for the owner, and SEO optimized to be useful for both customer and owner.
How did we make it?
To approach this problem we used our process of 4 services. To explain it in more detail, here is what did we do specifically:
Access to electric energy makes it harder to drag attention to solar panels for private usage.
This is true especially in Croatia where costs of electric energy are 40% lower than in the rest of Europe.
However, considering expected growth in electricity costs and environmental pollution, solar panels become a great solution. On the Sunny Side is a great choice for investing in solar panels, especially because, unlike other competitors,
it comes with a mobile app Sunči that lets you track energy consumption.